Marketing Terms, At a Glance

Marketing Terms, At a Glance

Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like “marketing strategy,” “marketing plan,” “ROI,” “Variable Data Print,” “marketing automation,” etc. and we just assume...
Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting...