When you hand out a piece of marketing collateral or send a direct mail piece, one of the first things recipients notice is the color. In an instant, color does a lot of things: Grabs attention Highlights areas of importance Establishes credibility Adds visual appeal...
Try these direct mail offers that have a proven track record! Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that...
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