When developing the strategy for your print and digital marketing campaigns, including your target lists and messaging, think about this: Once you have someone’s heart, you’ve got their wallet. Notice we didn’t say, “once you’ve got their loyalty.” Loyalty can...
Did you know? There are 24 million Americans—8% of the U.S. population— you can’t reach through digital channels. They might be able to read your basic emails, but they will likely have difficulty with your HTML emails, social media marketing, and display or...
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