Many people think that brand development starts with a logo. We think nothing could be further from the truth. A great brand is a position in the market, it’s a culture, it’s a feeling that is created when you interact with an organization. This is more than just a logo. A brand is about who you are.
Our branding process takes you on a journey of self-discovery. Don’t worry, no sweat lodges or drum circles. (Not that there’s anything wrong with that.) We help you find what values are important to you as an organization and what your prospects / clients see in you. We then take that information and begin to build a brand strategy. A strong brand strategy gives your organization a way of behaving, a voice, and most importantly it gives the organization a personality that will connect with those that you serve.
Our branding process is practical and designed for small to mid-sized organizations that are ready to go to the next level.