Somewhere along the way the term enablement got a bad rap. I mean, I get it. I don’t want to enable someone to engage in dangerous or detrimental activities. I assure you this is a completely different situation. Enabling your sales team to be successful is nothing but good!
Is your sales team crushing it? Do they have the right tools?
As your surrogate marketing department, we understand how important the sales department is and what it needs to be successful. After all, all the marketing in the world won’t help if there aren’t processes and people ready to take the next step with the opportunities presented by your marketing efforts.
Sales enablement sets up the processes, technology and content to equip your sales team with the tools to go out there and crush it!