THINKING
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t...
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best....
Get the Most Out of a Trade Show with Displays and Promo Items
You may have taken a break from trade shows in the recent years due to the pandemic but this may be the year to get back out there. So you might as well do it in style. Consider it your comeback…to the world of corporate conferences. Conferences, trade shows,...
Addressing Your List
When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other hidden costs that balloon your costs even higher....
The Power of Pixa Post
Peter Piper may have picked a peck of pickled peppers, but did he promote the power of Pixa Post? Phew, that was a mouthful, even to type. And now I want a pickle. But before I go grab a Vlasic (which are the best pickles, prove me wrong), let me walk you through...
Informed Delivery
No joke, my husband came home the other day and told me he downloaded this app that shows you what mail you’re getting each day. He was SO excited. And I was so excited to tell him that yes, it’s called Informed Delivery and I have been blogging about it for years....