THINKING
Informed Delivery
No joke, my husband came home the other day and told me he downloaded this app that shows you what mail you’re getting each day. He was SO excited. And I was so excited to tell him that yes, it’s called Informed Delivery and I have been blogging about it for years....
Email Marketing Must Haves
I think we were all hoping that by 2022 there would be a replacement for email. Or at least we’d all have personal robots by now who could clear out our inboxes for us each morning. But alas, it looks like email won’t be going anywhere anytime soon, so let’s make...
Social Media Prompts 2022
It’s a fresh new year, full of fresh opportunities. And those opportunities might well be on your social media. In fact, with the pandemic, social media marketing may just be more important than ever. So, roll up your sleeves, get out your content calendar and take...
VDP is the MVP
First off, bonus points to anyone who knows what VDP stands for…you’re ready to level up from this article, you little marketing rockstar. For the rest of you, take note. VDP is variable data print and it’s pretty cool. To put it simply (although VDP can be...
This is Your Year for Web-to-Print
Welcome to 2022! We may not have flying cars or teleportation powers just yet, but we do have the next best thing: Web-to-Print! Ok, ok that may be a stretch, but hear us out. W2P is actually pretty innovative if you think about it’s full potential. ...
The Great Paper Shortage of 2021
Remember when we all endured the great toilet paper shortage of 2020? Well, it appears to have spread to other types of paper…and as a printer, we want to address it head on. So, before you go running out to hoard reams of your favorite paper, let us answer some...