In today’s digital world, you may doubt the efficacy of direct mail. But let us reassure you with some cold, hard facts. According to USPS Customer & Market Insights, 50% of people have tried a new product, service or establishment in the past six months after...

Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic when you think about it. This longevity is one of the reasons that businesses are increasingly seeing the value in...

Do you have stacks of papers in every drawer of your office, and files in every sub-sub-subfolder of your computer? That can be overwhelming! You can put your mind at ease by creating a system to manage your documents. Some of them will be internal (for you and...

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are...

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging...

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!”   Here are five “marketing...