THINKING
Best Practices for Email Marketing
If you’re going to do something, do it well. If you’re considering email as a marketing channel, it’s imperative you read up on the best practices...
What you need to know to acquire a great mailing list
If you find that you aren't getting good response rates and overall lackluster results, it might be that your mailing list is stale. Or maybe you...
Sustainable Packaging is the Trend
If you are you considering incorporating packaging in your annual appeals, you should know that the substrate you choose for your packaging matters...
Tips for Launching a New Product
Launching a new product is an exciting-and stressful-time. It's best to be prepared so you send your new product out into the world with the best chance...
Segmenting Your Donors is More Important Than Ever
Fall is here, and segmenting your donors will make your end-of-year appeals as easy as pie. You have a lot going on, and it may be tempting to send all...
International Nacho Day!
October 21st is International Nacho Day! Obviously we are celebrating. And we're encouraging you to partake in the holiday too.