THINKING
Building Brand Loyalty Unleashing the Social Media Circus
Welcome to the digital circus, where social media isn't just a tool – it's the main act under the big top of brand building. Facebook, Instagram, Twitter, and LinkedIn are your trusty sidekicks in this wild ride to connect, create an identity, and make those...
Building Your Brand Today and Tomorrow Being Yesterday’s News Isn’t a Good Look
So, you've managed to create a brand that people recognize and even, dare we say, love. Golf clap! But hold the confetti; the party is far from over. In the ever-changing landscape of customer whims, staying relevant and making continuous improvements is the name...
Think Fans: Building a Brand Your Customers Love and Trust
When you think of a brand you love, what have they done to build your trust? It’s likely they act with transparency in their processes and are honest about their products. They are consistent in their messaging and let customers know what to expect, while offering...
Writing Annual Appeals? Follow These Best Practices!
When it comes to fundraising, writing an annual appeal letter can be a daunting task. After all, you have to make sure the letter is strong, persuasive, and engaging enough to encourage readers to donate. But don't worry—you don't need any special skills or...
Social Media for Nonprofits Timing is the Secret Sauce
So, you're a nonprofit trying to conquer the social media world? Kudos to you for stepping into the digital jungle! But, my friend, it's not just about posting what you had for lunch; timing is your secret weapon. Let's dive into the wild world of strategic timing...
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts,...