THINKING
Do You Have Your Customers’ Hearts?
When developing the strategy for your print and digital marketing campaigns, including your target lists and messaging, think about this: Once you have someone’s heart, you’ve got their wallet. Notice we didn’t say, “once you’ve got their loyalty.” Loyalty...
24 Million Americans You CAN’T Reach With Digital
Did you know? There are 24 million Americans—8% of the U.S. population— you can’t reach through digital channels. They might be able to read your basic emails, but they will likely have difficulty with your HTML emails, social media marketing, and display or...
How to create and grant access to a Google Ads account
Google is a powerful and influential platform, but managing its complexity and ad management software can be migraine-inducing. Here at Pixa, we...
How to create a Facebook Business Manager account
You share access to your Facebook account with your team to get help with Facebook ads. Only then do you realize your Facebook "friends" just posted...
Put the Power of Color to Work for You
When you hand out a piece of marketing collateral or send a direct mail piece, one of the first things recipients notice is the color. In an instant, color does a lot of things: Grabs attention Highlights areas of importance Establishes credibility Adds visual...
Looking for New Ideas?
Try these direct mail offers that have a proven track record! Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that...