THINKING
Marketing Terms, At a Glance
Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like...
Get More from Your Print Budget with Retargeting
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?
Want to Sell More? Keep It Dripping!
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.
Are you ready for your annual appeal?
Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your...
When It Comes to Profits, It’s Time to Sort Your Customers
Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why...
Develop a dimensional mail strategy that’s sure to deliver
This isn’t your run of the mill direct mail campaign. Get creative and get integrated. It takes work and creativity to get in front of these prospects.