If you are you considering incorporating packaging in your annual appeals, you should know that the substrate you choose for your packaging matters...

Launching a new product is an exciting-and stressful-time. It's best to be prepared so you send your new product out into the world with the best chance...

Fall is here, and segmenting your donors will make your end-of-year appeals as easy as pie. You have a lot going on, and it may be tempting to send all...

October 21st is International Nacho Day! Obviously we are celebrating. And we're encouraging you to partake in the holiday too.

Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like...