Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like...

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your...

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why...