Variable Data Printing

Variable Data Printing

Dear Friend,    Dear Current Resident,   To the Homeowner,   To Whom it May Concern,   …You’ve seen these greetings. They’re everywhere and they’re impersonal. They don’t speak directly to the recipient, but rather to whoever happened to check the mail that day....
Tailor Your Donor Relations

Tailor Your Donor Relations

All donors are not created equal And that means that not all of your communication to them will be equal. It’s important to understand the differences in your audience, segment accordingly and then make a plan to reach each segment in a way that is tailored just for...