THINKING
11 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...
Printing, Personalized
What's a great way to make your customers feel special? Personalization in marketing materials! What would you rather read—a generic piece...
How To Prepare Your Files for Printing!
If you're looking to provide "print-ready" files that we can send straight to the press, this post is for you! Preparing files correctly...
Are Your Customers Coming or Going?
When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer...
Don’t Make These Mailing Mistakes!
Make sure you are efficiently handling your mailings and not making these 4 BIG MAILING MISTAKES: Mistake #1: Not Saving Money On...
National Brownie Day!
December 8th is National Brownie Day! What an ooey, gooey delicious day! Since we can't reach through your screen and share a brownie with you...