THINKING

Donor Segmentation

Donor Segmentation

All donors are not created equal. It sure would make things easier and more consistent if they were, but the reality is, donors of the same cause can vary dramatically. Some donors may give yearly, while others give once a decade. And some donors only give once,...

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Direct Mail Works

Direct Mail Works

In today’s digital world, you may doubt the efficacy of direct mail. But let us reassure you with some cold, hard facts. According to USPS Customer & Market Insights, 50% of people have tried a new product, service or establishment in the past six months after...

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