THINKING
Do You Have Your Customers’ Hearts?
When developing the strategy for your print and digital marketing campaigns, including your target lists and messaging, think about this: Once you have someone’s heart, you’ve got their wallet. Notice we didn’t say, “once you’ve got their loyalty.” Loyalty...
24 Million Americans You CAN’T Reach With Digital
Did you know? There are 24 million Americans—8% of the U.S. population— you can’t reach through digital channels. They might be able to read your basic emails, but they will likely have difficulty with your HTML emails, social media marketing, and display or...
How to create and grant access to a Google Ads account
Google is a powerful and influential platform, but managing its complexity and ad management software can be migraine-inducing. Here at Pixa, we...
How to create a Facebook Business Manager account
You share access to your Facebook account with your team to get help with Facebook ads. Only then do you realize your Facebook "friends" just posted...
Looking for New Ideas?
Try these direct mail offers that have a proven track record! Just like fonts, colors, and design style, the techniques used in direct mail marketing change with the times. Just look at a magazine or a catalog from a decade ago. But there are some approaches that...
11 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...