Google display ads are a fantastic way to build brand awareness, promote a special offer, or get people to view your website, and ultimately, gain more customers, students, donors or members.

Digital advertising is extremely diverse. There are several ad formats to choose from and countless ways to reach new customers. So, some of it is trial and error, but most of it is knowing which formats work for your business needs. For example, which format is best for acquiring donors? What platform works best for creating brand awareness?

As a savvy business person, you want to put your dollars where they will get the best results.