by dev | Jun 30, 2020 | Blog
Audience Segmentation is the process of breaking down your audience into groups or segments based on similar characteristics-such as needs, values, behaviors, demographics, etc. Why Segment? Simply put, it recognizes that your audience is not one-size-fits-all. A...
by dev | Jun 30, 2020 | Blog
Conferences and Expos play a big role in the marketing efforts of many industries-especially in the B2B world. You may go to several events a year or just one really important one. Either way, there’s something that will make a big difference and that’s your visual...
by dev | Jun 16, 2020 | Blog Video Content
Do you know what a pURL is and how to effectively use it? No, we’re not talking about necklaces and grandmothers. It’s a highly valuable tool that gets results. A pURL is a personalized url. That’s just a fancy way of saying it’s a web address with your...
by dev | Jun 15, 2020 | Blog Video Content
Make sure your direct mail piece makes it to the most coveted spot- the armpit. If your mail piece makes it there it means it will be read and more importantly, avoid being thrown in the trash immediately. The bottom line is that your direct mail piece must grab your...
by dev | Jun 15, 2020 | Blog Video Content
A dimensional mail piece is just what it sounds like – something with dimension. It’s a package. But do you know how to use “bulky mail” or a dimensional mail piece in your marketing campaigns? A dimensional mailing is by definition, a package that has some sort of...
