by dev | Jan 29, 2021 | Blog
What’s a great way to make your customers feel special? Personalization in marketing materials! What would you rather read—a generic piece of mail addressed to “homeowner” or something that is directed at YOU specifically? Variable Data...
by dev | Jan 19, 2021 | Blog
If you’re looking to provide “print-ready” files that we can send straight to the press, this post is for you! Preparing files correctly for print is not as easy as it sounds. Many customers send us files that they believe can be printed without any...
by dev | Jan 14, 2021 | Blog
Customer Acquisition vs. Customer Retention When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to...
by dev | Jan 5, 2021 | Blog
Mailing shouldn’t cost you unnecessary time, money and hassle! Make sure you are efficiently handling your mailings and not making these 4 BIG MAILING MISTAKES: Mistake #1: Not Saving Money On Metered Mail Did you know that you can save 5 cents on every piece...
