AZCEND: Fundraising Marketing Case Study

the challenge

Hit the jackpot on engagement
Promote AZCEND’s annual fundraising gala—this year with a casino theme—in a way that captured attention, increased attendance, and inspired donations.

our approach

Personalization-Powered Campaign
Pixa developed a two-part direct mail campaign with strong visual design and smart personalization:

• Touchpoint 1: A personalized invitation card with a custom QR code mailed to 693 donor households. It drove 100+ scans, showing strong engagement.
• Touchpoint 2: A non-personalized reminder postcard sent to 654 households.

the happy-ever-after

Personalized outreach led to 15x higher engagement, proving the value of customized, data-driven communication.

Pixa also designed branded event collateral, including the program booklet and thank you cards, creating a cohesive and polished guest experience.

AZCEND’s gala was a success—raising awareness and support for their mission. We’re proud to have helped them go all in and win big.