A Nonprofit Guide to End-of-Year Appeals

A Nonprofit Guide to End-of-Year Appeals

Ending the Year Strong: A Nonprofit Guide to End-of Year Appeals Q4 is a pivotal time for nonprofits. With giving behaviors historically ramping up toward the end of the year, now is the moment to map out a thoughtful, strategic appeal—before the final stretch...
The Power of Thank You in Donor Recognition

The Power of Thank You in Donor Recognition

The Power of Thank You in Donor Recognition Think back to the last time someone said a heartfelt “thank you.” Maybe it was after you held the elevator, or when you shared the last cookie (brave soul). Felt pretty good, right? Now imagine that same warm, fuzzy feeling...
Healthcare Marketing for Gen Z

Healthcare Marketing for Gen Z

How Healthcare Brands Can Speak Gen Z’s Language — Even in Direct Mail Let’s get one thing straight: Gen Z isn’t falling for your generic “we care about your health” messaging. This generation grew up online, came of age during a pandemic, and can spot a performative...