Direct Mail is Alive and Well

Direct Mail is Alive and Well

Direct Mail Isn’t Dead—It Just Got Smarter We get it—direct mail might not sound flashy in a world dominated by AI tools, TikTok trends, and digital-first everything. But for nonprofits? It’s still a proven powerhouse. While some say it’s outdated, we’ve seen...
Gen Z Donors

Gen Z Donors

Gen Z at a Glance: Your Nonprofit’s Guide to Engaging the Next Generation of Donors How to Win Gen Z Donors: Authenticity, Impact & a TikTok or Two Gen Z isn’t the future of philanthropy—they’re shaping it right now. Born between 1997 and 2012, this...
Short-Form Videos in Marketing

Short-Form Videos in Marketing

Short-Form Video Content: The Modern Marketing Trend You Can’t Afford to Ignore In the age of endless scrolling, short-form video content has evolved from a fun distraction into a marketing juggernaut. Platforms like TikTok, In stagram Reels, YouTube Shorts, and even...
Avoid Common Geofencing Missteps

Avoid Common Geofencing Missteps

Common Missteps Marketers Make with Geofencing—and How to Avoid Them Geofencing holds serious potential for marketers looking to reach the right people at the right place—but only when it’s used strategically. If you’ve experimented with location-based marketing and...