Five Customer Behaviors in the Digital World

Five Customer Behaviors in the Digital World

When it comes to personalization, there are some considerations about customer behaviors that can impact how your business can create value and connection in this digital era. Since the goal of the marketing funnel is to move your customers past the stage of purchase...
Demystifying Social Media Marketing: The Guide

Demystifying Social Media Marketing: The Guide

In today’s day and age, social media has become an integral part of our daily lives and has revolutionized the power of marketing. You must know how to ‘click’ with your audience (Get it? Click?). What better way to do that than to integrate into the platforms that...
The Power of Personas

The Power of Personas

You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will be...
Let’s Get Personal with 2023 Marketing Automation Trends

Let’s Get Personal with 2023 Marketing Automation Trends

Hey, you (wouldn’t this be better with your first name here?)! You know how Pixa feels about the importance and effectiveness of getting personal, but did you know automation can help you take personalization to the next level? Let’s take a look at a few marketing...
Print Matters: Rediscovering the Value of Print

Print Matters: Rediscovering the Value of Print

Okay, let’s be honest. Most of us are looking at a screen all day. It’s not surprising that people are rediscovering just how much they love print. Besides needing a break from digital content and screens, and the endless bombardment of pings and notifications, your...
Direct Mail Trends That Deliver!

Direct Mail Trends That Deliver!

Direct mail is a powerful and effective means for reaching your customers. Even though the volume of mail has declined, the USPS (U.S. Postal Service) has reported that revenue from marketing has increased. That’s a win for businesses who are generating more profit...