How to Write Landing Page Copy Like a Pro

How to Write Landing Page Copy Like a Pro

Landing Pages are like snowflakes. No not cold. UNIQUE! No two landing pages are the same, unless you know, plagiarism. All landing pages have different offers, incentives, purposes, goals, audiences, etc. And you know what else? Copy! In fact, copy might just be the...
Offline Marketing in an Online World

Offline Marketing in an Online World

What’s the value of traditional marketing in a world full of screens? The world is increasingly happening online. Let’s face it. I mean, you’re reading this very article ON A SCREEN. Probably your phone, maybe a desktop, but a screen nonetheless. And most likely, you...
Buyer Personas at a Glance

Buyer Personas at a Glance

Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...
A Guide to Market Research

A Guide to Market Research

Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...
Different Types of Business Mail Classes

Different Types of Business Mail Classes

There are different types of mail, called mail classes. You may be more familiar with some versus others, especially if you’ve ever sent out direct mail pieces as part of a campaign. The one you should choose depends on factors like the content of your mailing, how...
Appealing Appeals – Year End Appeals

Appealing Appeals – Year End Appeals

It’s August – time to start thinking about year end appeals! It may seem early, but now is the perfect time to begin planning your campaign. Let’s do a quick refresher on what makes an end of the year appeal letter so, well, appealing. By definition, an...