Offline Marketing in an Online World

by dev | Nov 3, 2022 | Blog

What’s the value of traditional marketing in a world full of screens? The world is increasingly happening online. Let’s face it. I mean, you’re reading this very article ON A SCREEN. Probably your phone, maybe a desktop, but a screen nonetheless. And most likely, you...

Buyer Personas at a Glance

by dev | Oct 28, 2022 | Blog

Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...

A Guide to Market Research

by dev | Oct 5, 2022 | Blog

Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...

Different Types of Business Mail Classes

by dev | Aug 10, 2022 | Blog

There are different types of mail, called mail classes. You may be more familiar with some versus others, especially if you’ve ever sent out direct mail pieces as part of a campaign. The one you should choose depends on factors like the content of your mailing, how...

Appealing Appeals – Year End Appeals

by dev | Aug 1, 2022 | Blog

It’s August – time to start thinking about year end appeals! It may seem early, but now is the perfect time to begin planning your campaign. Let’s do a quick refresher on what makes an end of the year appeal letter so, well, appealing. By definition, an...

Best Mail Types for the Financial Industry

by dev | Jul 26, 2022 | Blog

Direct mail is a powerful tool when used to its full potential. It’s not a one size fits all solution, though. Some sectors see better results from postcards than from dimensional mail. Let’s look at how the financial industry can benefit from direct mail. Direct mail...