Social Media is Meant to be Just That… Social

Social media is often used by organizations to create content in order to engage with their audiences and current or potential consumers. Further, some organizations use it as an internal resource for their employees to interact with, work with, and get to know one...
Collateral Management: Are you Drowning in Paper?

Collateral Management: Are you Drowning in Paper?

How many documents do you print a year? It’s likely more than you want to know. If that number brings you down, then think about how many documents your coworkers and your company as a whole printed that same year? Still smiling? After lost revenue, the biggest...
Get the Email Marketing Facts

Get the Email Marketing Facts

Despite what you may have heard, email marketing is not going away anytime soon. Texting and tweeting are great ways to get a quick thought to the masses but rarely draw anyone in on their own. For one, they are rarely products of personalized content. Unless you or...
Creating Thank you letters for donations

Creating Thank you letters for donations

Great News – your year-end donations are arriving! Once you’ve received a gift from your donor the most important moment in your relationship has arrived. It’s time to create thank you letters for the donations. It’s your opportunity to now make her feel that she’s...
6 Steps to the ultimate inbound Marketing

6 Steps to the ultimate inbound Marketing

People are tuning out traditional marketing efforts at an alarming rate. The big television networks are painfully aware that we’re ignoring or fast-forwarding through commercials. Even worse for them, we’re getting more and more of our entertainment from...
Email Marketing Content Best Practices-Let’s Get Digital!

Email Marketing Content Best Practices-Let’s Get Digital!

Everyone has heard the phrase “work smarter, not harder”. (We know, these are words you live by!) Truer words were never spoken and the world of information technology has underscored this a great deal. Repetitive and mundane tasks are the things of yesterday due to...