Community Medical Services: Healthcare Marketing in Arizona

the challenge

Every now and then we get to do work that really matters. Community Medical Services (CMS) is a leading treatment center for those struggling with opioids. As a growing national organization, CMS had a need to refresh their brand positioning and refine their marketing message both internally and externally. It was also important to update all of their current collateral housed in an online print platform.

our approach

Elevate the Brand
Our goal with CMS was a refreshed look for a brighter vision. While the logo remained, we introduced updated lifestyle imagery, modern typography, and a brighter, more patient-focused color palette. The new blue and green foster a welcoming feel, while yellow highlights CMS’s inclusivity and optimism. Imagery was chosen to reflect hope and progress in relatable ways.

Asset Refresh
With brand standards updated, we overhauled CMS’s collateral nationwide. An online print portal streamlined the transition, allowing clinics to easily order new materials on demand—ensuring consistency and ease across all locations.

the happy-ever-after

The result is a strong, consistent brand identity that now extends across all CMS touchpoints—from signage to print materials. The refreshed visual system and easy access to updated assets ensure the brand is not only cohesive but also reflective of CMS’s mission and values. With this elevated presence, CMS is well-positioned to showcase its commitment to care, inclusivity, and progress in every interaction.