Craft Concierge: Healthcare Marketing Case Study

the challenge

Increase Memberships and Build Brand Awareness
Craft Concierge aimed to increase their patient panel in Tampa by year-end, with a key challenge of introducing the direct primary care model and building awareness in a competitive market.

our approach

AI Powered Campaign
Pixa crafted a persona-driven, AI-powered customer journey that guided potential patients through the marketing funnel—from initial awareness to signing up for a free consultation and an exclusive 1-month free membership offer.

The campaign included a mix of digital ads, landing pages, email nurture sequences, and direct mailers. By identifying key personas – Holistic Living, Busy Family, and Frustrated Optimizer – we tailored messaging and creative to resonate with each persona, seamlessly integrating both online and offline touchpoints.

Geofencing Strategy
The campaign utilized geofencing around high-affinity locations such as upscale fitness centers, Whole Foods, and competitor concierge providers, ensuring the right audience was targeted. Additionally, addressable geofencing ads displayed across devices in targeted households, creating a seamless digital experience.

the happy-ever-after

Craft Concierge has successfully engaged the Tampa market with a tailored, AI-driven marketing strategy. The campaign lay the foundation for building the brand in a competitive healthcare landscape.