What’s the key to a great postcard?
K.I.S.S. — Keep It Simple, Silly.
Postcards are great marketing tools. There is no envelope to open, which means one less barrier between your message and your audience.
Even if recipients throw the card away, they still handle it, exposing them to the message. However, your space is limited. This isn’t the place for details or a drawn out story. It’s time to cut through the clutter and only focus on what’s really important.
- Keep it short
- Keep it simple
- Use a powerful CTA (call to action)
Offer just enough information to entice people to your website. The postcard is the lure. Your website is the hook. Make sure to include a compelling headline, a few BRIEF key points and a clear CTA. Easy Peasy!
Not sure where to start? We can help you to simplify your message. Call us for a free consultation.