Conferences and Expos play a big role in the marketing efforts of many industries-especially in the B2B world. You may go to several events a year or just one really important one. Either way, there’s something that will make a big difference and that’s your visual presence.
It’s no longer acceptable to just show up with a folding table and some pamphlets. You need to represent your organization in a professional way and draw people into your booth with your display. Trade show booth displays can be an investment but if event marketing is part of your strategy, it’s one you need to make.
Think of it this way-your booth display is a way to communicate with prospects before they even reach you. It can relay important information about your company, products and services. A well designed booth will draw people in so that you can close the deal.
And today, the possibilities are pretty limitless. You can include interactive elements, tech-driven demos, lighting features, etc. to create a lasting impression on show attendees. There’s social media integrations, video displays, smartphone apps and more. You can even include geo-targeting services to garner the attention of prospects.
In addition to the design of your booth, you also need to consider promotional products. Promo items are popular at conferences. If you choose the right product, your can maximize the amount of people coming to your booth and stay in their memory long after they leave.
From the standard items like pens and keychains to more useful items like water bottles, glass cleaners and microfiber cloths to unique items like candles and foam fingers, there is a promo product for just about anything!
With Pixa Promo, you can research thousands of items to help promote your business and get people to remember your booth exhibit long after the conference ends. Plus, we handle all the details that go into dealing with the vendors, so you can focus on more important things.
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