THINKING

When you think of a brand you love, what have they done to build your trust? It’s likely they act with transparency in their processes and are honest about their products. They are consistent in their messaging and let customers know what to expect, while offering...

When it comes to fundraising, writing an annual appeal letter can be a daunting task. After all, you have to make sure the letter is strong, persuasive, and engaging enough to encourage readers to donate. But don't worry—you don't need any special skills or...

So, you're a nonprofit trying to conquer the social media world? Kudos to you for stepping into the digital jungle! But, my friend, it's not just about posting what you had for lunch; timing is your secret weapon. Let's dive into the wild world of strategic timing...

  As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your...

Making an impact in the nonprofit sector relies on capturing the attention of potential donors, volunteers, and supporters through creating an emotional connection. Your nonprofit’s ability to craft impactful content is tied to effective storytelling. Why is...

It’s no secret that nonprofits can help change the world! And while your nonprofit might have the best of intentions in making an impression and a lasting impact, to truly be successful it’s necessary to have a strong brand identity. How exactly is this done?...