It’s no secret that nonprofits can help change the world! And while your nonprofit might have the best of intentions in making an impression and a lasting impact, to truly be successful it’s necessary to have a strong brand identity. How exactly is this done?...

What do social change and digital marketing have in common? Everything! Digital marketing is an essential element for nonprofits, a you-can’t-live-without-it aspect that can assist your business, no matter the size of your organization, to grow through the use of...

Digital marketing is a rapidly evolving and highly competitive industry. With so much data to process and optimize, it’s essential to have the right tools in your arsenal to streamline your workflow, track results, and stay ahead of the curve. Here’s a quick...

When it comes to personalization, there are some considerations about customer behaviors that can impact how your business can create value and connection in this digital era. Since the goal of the marketing funnel is to move your customers past the stage of...

In today’s day and age, social media has become an integral part of our daily lives and has revolutionized the power of marketing. You must know how to ‘click’ with your audience (Get it? Click?). What better way to do that than to integrate into the platforms that...

You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will...