Cyrus One

Cyrus One

  the challenge “It’s simple.” they said. “We just need to reach the C-Suite of some of the top cloud giants in the country.” We said “No problem!” as a little bead of sweat rolled down our collective forehead. In reality it was no problem. CyrusOne, a global...
Are you ready for your annual appeal?

Are you ready for your annual appeal?

Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your annual appeal will require a new approach. You will need better planning, creative ideas, and a nimbler process to...
When It Comes to Profits, It’s Time to Sort Your Customers

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is...