CASS: End of Year Case Study
the challenge
End of Year Win
CASS needed a high-impact, multi-channel summer campaign to engage donors and drive giving around their life-saving heat relief efforts in the Phoenix community.
our approach
Multi-Channel Campaign
CASS partnered with Pixa to create a cohesive Thirst Responder campaign identity and coordinate meaningful touchpoints with donors throughout the summer.
- Direct mail & Appeal Letters
- Email Campaigns
- Geofencing Ads & Social Media
the happy-ever-after
A bold campaign identity and coordinated multi-channel strategy raised $112,000 in donations—inspiring first-time donors to give and converting existing donors to monthly giving.
Pixa is proud to have supported CASS in delivering a campaign that combined strong creative, personalized messaging, and life-saving impact—helping keep Arizona’s most vulnerable neighbors safe during the deadliest time of year.
