Customer Retention Ideas That Don’t Involve Price

Customer Retention Ideas That Don’t Involve Price

by | Oct 27, 2021 | Blog

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own...
Trigger Ideas for Direct Mail

Trigger Ideas for Direct Mail

by | Oct 8, 2021 | Blog

In the marketing world, a trigger is anything that creates an automated response. Say a customer fills out a form on your website. You might have a trigger set up to send them a follow up email with more information. Or let’s say someone added your product to a...
Donor Segmentation

Donor Segmentation

by | Sep 24, 2021 | Blog

All donors are not created equal. It sure would make things easier and more consistent if they were, but the reality is, donors of the same cause can vary dramatically. Some donors may give yearly, while others give once a decade. And some donors only give once, while...
Year-End Appeals: How to Ask for Money

Year-End Appeals: How to Ask for Money

by | Sep 24, 2021 | Blog

It’s almost that time of the year—time to send your year-end appeal asking for those ever important donations. But with so many nonprofits and amazing causes to choose from, how can you best ensure that donors choose your organization? Sadly there’s no guarantee, but...
Direct Mail Works

Direct Mail Works

by | Sep 23, 2021 | Blog

In today’s digital world, you may doubt the efficacy of direct mail. But let us reassure you with some cold, hard facts. According to USPS Customer & Market Insights, 50% of people have tried a new product, service or establishment in the past six months after...
The 5-Year Reason Branded Promotional Products Are Hot

The 5-Year Reason Branded Promotional Products Are Hot

by | Aug 23, 2021 | Blog

Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic when you think about it. This longevity is one of the reasons that businesses are increasingly seeing the value in...