Put the Power of Color to Work for You

  When you hand out a piece of marketing collateral or send a direct mail piece, one of the first things recipients notice is the color. In an instant, color does a lot of things: Grabs attention Highlights areas of importance Establishes credibility Adds visual...
11 Eye-Popping Stats on Direct Mail

11 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control.  For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this channel...
Printing, Personalized

Printing, Personalized

What’s a great way to make your customers feel special? Personalization in marketing materials! What would you rather read—a generic piece of mail addressed to “homeowner” or something that is directed at YOU specifically? Variable Data...
How To Prepare Your Files for Printing!

How To Prepare Your Files for Printing!

If you’re looking to provide “print-ready” files that we can send straight to the press, this post is for you! Preparing files correctly for print is not as easy as it sounds. Many customers send us files that they believe can be printed without any...
Are Your Customers Coming or Going?

Are Your Customers Coming or Going?

Customer Acquisition vs. Customer Retention   When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to...