Year End Giving Stats

Year End Giving Stats

Did you know that nearly ONE-THIRD of annual giving occurs in December? That’s HUGE! In fact, 12% of all giving happens in the last three days of the year. Talk about last minute! But no worries, it’s still November, which means you’ve got time to craft your year end...
Variable Data Printing Services

Variable Data Printing Services

Dear Friend,  Dear Current Resident, To the Homeowner, To Whom it May Concern, …You’ve seen these greetings. They’re everywhere and they’re impersonal. They don’t speak directly to the recipient, but rather to whoever happened to check the mail that day. Wouldn’t it...
Tailor Your Donor Relations

Tailor Your Donor Relations

All donors are not created equal And that means that not all of your communication to them will be equal. It’s important to understand the differences in your audience, segment accordingly and then make a plan to reach each segment in a way that is tailored just for...
What can a Web-to-Print portal do for your business?

What can a Web-to-Print portal do for your business?

If you’re reading this, you’re probably considering an online print portal to manage your collateral. DO IT. You don’t even need to read the rest of this article, but since you’re here, let me spell it out for you. By the end of this article, you’ll wonder why you...
Best Practices for Year-End Appeals

Best Practices for Year-End Appeals

The definition of appeal is a serious or urgent request, typically made to the public; an attempt to obtain financial support. In other words, you are asking for MONEY from people who have no obligation to give it to you. You are essentially making a plea. You’re...
Paper: A Marketing Powerhouse

Paper: A Marketing Powerhouse

Thanks to freedom of speech, people can say just about anything they want. Even things that aren’t true, like the earth is flat and print is dead. Yep, you can disagree all you want, flat earthers, but print is alive and well on this spherical planet we call...