how personalized messaging saves the day for nonprofits
In the world of nonprofit fundraising, making a powerful impact means forging real, human connections. And just like any great superhero story, every connection begins with a strong origin: a personal touch. With over 42 years of direct mail mastery under our utility belts, we’ve helped countless nonprofits become fundraising heroes — building lasting relationships with donors and supporters alike.
case file: save the family (stf)
Enter Save the Family, a Phoenix-based nonprofit on a heroic mission to end family homelessness. They needed to rally their allies: engage loyal donors, bring lapsed supporters back into the fold, and inspire volunteers and in-kind donors to take the leap into financial giving.
step one: know your heroes
Every great hero knows their team. We helped STF segment their donor base into distinct groups — each with unique motivations and potential impact. By assigning value levels to each segment, STF could direct their resources where they’d make the biggest difference.
Our personalized messaging campaign — codenamed “Show Me You Know Me” — was all about recognizing each donor’s individual powers. From tailored letters to heartfelt success stories, every message was crafted to show donors the real-world difference they were making.
step two: deploy a multimedia arsenal
But no hero works with just one tool. We launched a full-scale media campaign:
- Targeted Facebook ads
- Emotionally resonant e-Letters
- Strategic postcards
- Follow-up emails with urgent appeals
Every touchpoint carried consistent branding and an upbeat, mission-driven voice — encouraging supporters to rise to the challenge. We even highlighted heroic perks like the Working Poor Tax Credit to make giving easier and more rewarding.
victory report
The results? Nothing short of a fundraising superpower boost:
- 25% increase in total annual appeal donations
- 71% increase in average gift amount
- 187 lapsed donors reactivated
- 58 volunteers/in-kind donors converted to financial donors
- 255 new donors acquired
That’s the power of personalized storytelling and strategic messaging — turning everyday supporters into real-life heroes.
your mission, should you choose to accept it…
Are you ready to supercharge your nonprofit’s impact? Our team of marketing heroes is here to help you craft powerful narratives, activate your donor base, and unlock your fundraising potential.
Call 480.380.2201 and let’s create something truly heroic — together.