THINKING

Welcome to Your Big Break, Viva Magenta Viva Magenta has been declared the 2023 Color of the Year by Pantone, the indisputable color experts. And it’s easy to see why, as she walks the red carpet in all her crimson based glory. Photographers shout at her, asking...

Landing Pages are like snowflakes. No not cold. UNIQUE! No two landing pages are the same, unless you know, plagiarism. All landing pages have different offers, incentives, purposes, goals, audiences, etc. And you know what else? Copy! In fact, copy might just be...

What’s the value of traditional marketing in a world full of screens? The world is increasingly happening online. Let’s face it. I mean, you’re reading this very article ON A SCREEN. Probably your phone, maybe a desktop, but a screen nonetheless. And most likely,...

Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...

Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...

Scale Your Small Business with these 3 Marketing Tips It can feel daunting to grow a small business when you have limited resources like time, employees and money. But it doesn’t have to stop you from scaling your business. You just need to get creative with your...