There are different types of mail, called mail classes. You may be more familiar with some versus others, especially if you’ve ever sent out direct mail pieces as part of a campaign. The one you should choose depends on factors like the content of your mailing, how...

It's August - time to start thinking about year end appeals! It may seem early, but now is the perfect time to begin planning your campaign. Let’s do a quick refresher on what makes an end of the year appeal letter so, well, appealing. By definition, an appeal is...

Direct mail is a powerful tool when used to its full potential. It’s not a one size fits all solution, though. Some sectors see better results from postcards than from dimensional mail.   Let’s look at how the financial industry can benefit from direct mail....

Introducing the 2023 Color of the Year: Digital Lavender Yep, it’s that time of year. Pantone has released its Color of the Year, splitting designers everywhere into Yay or Nay camps. The interesting thing is that it’s not that different from 2022’s hue, Very Peri,...

Summer 2022 Trends come and go, as we all know. That’s what makes them “trendy” after all. Curious about the latest trends in design? Look no further. Creative Market’s 2022 Summer Trend Report is out. Let’s check out this summer’s hottest design trends!  ...