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When a mail piece is returned to you as “undeliverable as addressed” (UAA), what does it cost you? It’s not just the design, production, and mailing costs, although those are important, too. There are other hidden costs that balloon your costs even higher....

Peter Piper may have picked a peck of pickled peppers, but did he promote the power of Pixa Post? Phew, that was a mouthful, even to type. And now I want a pickle. But before I go grab a Vlasic (which are the best pickles, prove me wrong), let me walk you through...

No joke, my husband came home the other day and told me he downloaded this app that shows you what mail you’re getting each day. He was SO excited. And I was so excited to tell him that yes, it’s called Informed Delivery and I have been blogging about it for years....

I think we were all hoping that by 2022 there would be a replacement for email. Or at least we’d all have personal robots by now who could clear out our inboxes for us each morning. But alas, it looks like email won’t be going anywhere anytime soon, so let’s make...

It’s a fresh new year, full of fresh opportunities. And those opportunities might well be on your social media. In fact, with the pandemic, social media marketing may just be more important than ever. So, roll up your sleeves, get out your content calendar and take...

First off, bonus points to anyone who knows what VDP stands for…you’re ready to level up from this article, you little marketing rockstar. For the rest of you, take note. VDP is variable data print and it’s pretty cool. To put it simply (although VDP can be...