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“A logo is not a brand unless it’s on a cow.” Many people think a logo checks the branding box but there is SO MUCH MORE to a brand than a mark. Yes, it includes the logo because it includes the entire visual identity of a brand—the logo, submarks, icons, fonts,...

Have you considered whether having a Linkedin page for your company is worth anything? Maybe you have a personal account, maybe you don’t BUT having a company page is beneficial for many reasons, outlined below. It allows your company to be front and center. Your...

Referrals are so powerful because they are so effective at generating new business. In fact, according to one study (Neilsen), 92% of people trust referrals that come from people they know. And a further study (Marketshare) found that word of mouth can boost your...

Wouldn’t it be nice to have a secret marketing time machine? You’d just hop in on your lunch break, see what the fancy marketers of the future are doing, and then pop back just in time to update your strategy before your big client meeting. You’d be a visionary in...

  Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and...

In the marketing world, a trigger is anything that creates an automated response. Say a customer fills out a form on your website. You might have a trigger set up to send them a follow up email with more information. Or let’s say someone added your product to a...