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Sustainable Packaging is the Trend
If you are you considering incorporating packaging in your annual appeals, you should know that the substrate you choose for your packaging matters...
Tips for Launching a New Product
Launching a new product is an exciting-and stressful-time. It's best to be prepared so you send your new product out into the world with the best chance...
Segmenting Your Donors is More Important Than Ever
Fall is here, and segmenting your donors will make your end-of-year appeals as easy as pie. You have a lot going on, and it may be tempting to send all...
International Nacho Day!
October 21st is International Nacho Day! Obviously we are celebrating. And we're encouraging you to partake in the holiday too.
Marketing Terms, At a Glance
Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like...
Get More from Your Print Budget with Retargeting
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?
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