THINKING

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your...

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why...

What’s better than direct mail? Pixa Post! Pixa Post takes direct mail and levels up by mixing in online advertising and tracking features. It’s an...

Audience Segmentation is the process of breaking down your audience into groups or segments based on similar characteristics-such as needs, values...

Conferences and Expos play a big role in the marketing efforts of many industries-especially in the B2B world. You may go to several events a year or...