THINKING

Audience Segmentation is the process of breaking down your audience into groups or segments based on similar characteristics-such as needs, values...

Conferences and Expos play a big role in the marketing efforts of many industries-especially in the B2B world. You may go to several events a year or...

As we sat down and started writing our next message to our community, we realized that sending something with a dose of hope and positivity because...

Informed delivery is a new service from the USPS®. It's a consumer-facing feature that sends out an email every morning to recipients, showing them what...

What’s the key to a great postcard?K.I.S.S. — Keep It Simple, Silly. Postcards are great marketing tools. There is no envelope to open, which means...

At Pixa, we recognize that we are an important part of the supply chain for many of our clients. I wanted to take a moment to address our response to...