THINKING

Okay, let’s be honest. Most of us are looking at a screen all day. It’s not surprising that people are rediscovering just how much they love print. Besides needing a break from digital content and screens, and the endless bombardment of pings and notifications,...

Direct mail is a powerful and effective means for reaching your customers. Even though the volume of mail has declined, the USPS (U.S. Postal Service) has reported that revenue from marketing has increased. That’s a win for businesses who are generating more profit...

Google Ads are great tool for any business looking to increase their visibility online, and so are videos. So why not combine two great tools for maximum impact? That’s right, you use Google Ads to promote your videos so they’re seen by more people on YouTube and...

When it comes to running a successful business, there’s one thing that is absolutely essential: getting to know your customers. Knowing who you’re selling to and what they want can help you create goods and services that will keep them coming back again and again....

Looking to up-level your brand strategy? We applaud your smart thinking! Nobody wants a weak brand, yet many companies fail to do the work upfront that it takes to create a consistent, effective brand that generates results. But not you. If you’re here, you’re...

Tips & Tricks for getting the most out of your webinar invitation.   Welcome to the world of Webinars! Technology now allows us to connect with our ideal audience on their terms, which probably means they’re in sweat pants on the couch. But hey, that’s...