Printing, Personalized

Printing, Personalized

What’s a great way to make your customers feel special? Personalization in marketing materials! What would you rather read—a generic piece of mail addressed to “homeowner” or something that is directed at YOU specifically? Variable Data...
How To Prepare Your Files for Printing!

How To Prepare Your Files for Printing!

If you’re looking to provide “print-ready” files that we can send straight to the press, this post is for you! Preparing files correctly for print is not as easy as it sounds. Many customers send us files that they believe can be printed without any...
Are Your Customers Coming or Going?

Are Your Customers Coming or Going?

Customer Acquisition vs. Customer Retention   When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to...
Don’t Make These Mailing Mistakes!

Don’t Make These Mailing Mistakes!

Mailing shouldn’t cost you unnecessary time, money and hassle!  Make sure you are efficiently handling your mailings and not making these 4 BIG MAILING MISTAKES:  Mistake #1: Not Saving Money On Metered Mail Did you know that you can save 5 cents on every piece...
National Brownie Day!

National Brownie Day!

December 8th is National Brownie Day!  What an ooey, gooey delicious day! Since we can’t reach through your screen and share a brownie with you, let us at least share some brownie facts: Here are 3 possible origin stories about how brownies came to be: A chef...
Best Practices for Email Marketing

Best Practices for Email Marketing

If you’re going to do something, do it well. If you’re considering email as a marketing channel, it’s imperative you read up on the best practices before you hit send. Subject Line The first thing people will see (besides your “from” email) is the subject line. This...