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A Case Study featuring Arizona Autism Charter Schools   Do you ever feel like getting more leads is about as easy as jet-setting to Mars? If you said yes, stick around. We’ll show you how we got out-of-this-world results for one client right here on Earth....

When it comes to marketing, our goal is always to communicate as best we can to the recipient. And since we can’t reach out and personally get to know every single one of the hundreds (or thousands) of individuals on our list, we have to use the information we have...

When it comes to your audience, should you treat them all equally? The answer is no. While each individual person deserves respect, the amount of attention you give may vary depending on several factors, such as their needs, values, behaviors (purchase history) and...

Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that...

Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t...

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best....