Referrals are so powerful because they are so effective at generating new business. In fact, according to one study (Neilsen), 92% of people trust referrals that come from people they know. And a further study (Marketshare) found that word of mouth can boost your...

Wouldn’t it be nice to have a secret marketing time machine? You’d just hop in on your lunch break, see what the fancy marketers of the future are doing, and then pop back just in time to update your strategy before your big client meeting. You’d be a visionary in...

  Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and...

In the marketing world, a trigger is anything that creates an automated response. Say a customer fills out a form on your website. You might have a trigger set up to send them a follow up email with more information. Or let’s say someone added your product to a...

All donors are not created equal. It sure would make things easier and more consistent if they were, but the reality is, donors of the same cause can vary dramatically. Some donors may give yearly, while others give once a decade. And some donors only give once,...

It’s almost that time of the year—time to send your year-end appeal asking for those ever important donations. But with so many nonprofits and amazing causes to choose from, how can you best ensure that donors choose your organization? Sadly there’s no guarantee,...