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Are Your Customers Coming or Going?
When developing a direct mail or email campaign, do you take into consideration whether your goal is customer acquisition or customer...
Don’t Make These Mailing Mistakes!
Make sure you are efficiently handling your mailings and not making these 4 BIG MAILING MISTAKES: Mistake #1: Not Saving Money On...
National Brownie Day!
December 8th is National Brownie Day! What an ooey, gooey delicious day! Since we can't reach through your screen and share a brownie with you...
Best Practices for Email Marketing
If you’re going to do something, do it well. If you’re considering email as a marketing channel, it’s imperative you read up on the best practices...
Sustainable Packaging is the Trend
If you are you considering incorporating packaging in your annual appeals, you should know that the substrate you choose for your packaging matters...
Tips for Launching a New Product
Launching a new product is an exciting-and stressful-time. It's best to be prepared so you send your new product out into the world with the best chance...
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