Audience Segmentation
Audience Segmentation is the process of breaking down your audience into groups or segments based on similar characteristics-such as needs, values…
Successful Events-Booth Displays and Promo items
Conferences and Expos play a big role in the marketing efforts of many industries-especially in the B2B world. You may go to several events a year or…
Understanding pURLs and how to effectively use them
Do you know what a pURL is and how to effectively use it? No, we’re not talking about necklaces and grandmothers. It’s a highly valuable tool that gets results.
How to Design a Great Mailer
Make sure your direct mail piece makes it to the most coveted spot- the armpit. If your mail piece makes it there it means it will be read and…
What is a dimensional mailer?
A dimensional mail piece is just what it sounds like – something with dimension. It’s a package. But do you know how to use “bulky mail” or…
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