International Nacho Day!

International Nacho Day!

October 21st is International Nacho Day! Obviously we are celebrating. And we’re encouraging you to partake in the holiday too. So get your toppings ready and brush up on your nacho history. Here are some fun facts about nachos: Nacho is short for Ignacio...
Marketing Terms, At a Glance

Marketing Terms, At a Glance

Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like “marketing strategy,” “marketing plan,” “ROI,” “Variable Data Print,” “marketing automation,” etc. and we just assume...
Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting...
Want to Sell More? Keep It Dripping!

Want to Sell More? Keep It Dripping!

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to...
Are you ready for your annual appeal?

Are you ready for your annual appeal?

Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your annual appeal will require a new approach. You will need better planning, creative ideas, and a nimbler process to...
When It Comes to Profits, It’s Time to Sort Your Customers

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is...