Best Practices for Email Marketing

Best Practices for Email Marketing

If you’re going to do something, do it well. If you’re considering email as a marketing channel, it’s imperative you read up on the best practices before you hit send. Subject Line The first thing people will see (besides your “from” email) is the subject line. This...
Sustainable Packaging is the Trend

Sustainable Packaging is the Trend

It’s not too late to impress your donors this appeal season! If you are you considering incorporating packaging in your annual appeals, you should know that the substrate you choose for your packaging matters. After all, donors are heavily influenced by them. Here are...
Tips for Launching a New Product

Tips for Launching a New Product

Launching a new product is an exciting-and stressful-time. It’s best to be prepared so you send your new product out into the world with the best chance of success. So check out our top 3 tips for a new product launch. COMPETITION Before launching, make sure you...
Segmenting Your Donors is More Important Than Ever

Segmenting Your Donors is More Important Than Ever

Fall is here, and segmenting your donors will make your end-of-year appeals as easy as pie. You have a lot going on, and it may be tempting to send all your donors the same appeal and thank you letter But your donors are not the same. Some donors have given for at...
International Nacho Day!

International Nacho Day!

October 21st is International Nacho Day! Obviously we are celebrating. And we’re encouraging you to partake in the holiday too. So get your toppings ready and brush up on your nacho history. Here are some fun facts about nachos: Nacho is short for Ignacio...
Marketing Terms, At a Glance

Marketing Terms, At a Glance

Sometimes, as marketers, we get so caught up in our own industry that we forget to make sure everyone is on the same page. We throw out lingo like “marketing strategy,” “marketing plan,” “ROI,” “Variable Data Print,” “marketing automation,” etc. and we just assume...