Get More from Your Print Budget with Retargeting

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting...
Want to Sell More? Keep It Dripping!

Want to Sell More? Keep It Dripping!

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to...
Are you ready for your annual appeal?

Are you ready for your annual appeal?

Just like everything else in 2020, your annual appeal will likely require some significant changes in your workflow. This year, the success of your annual appeal will require a new approach. You will need better planning, creative ideas, and a nimbler process to...
When It Comes to Profits, It’s Time to Sort Your Customers

When It Comes to Profits, It’s Time to Sort Your Customers

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are. Understanding Customer Lifetime Value (CLV), or how much a customer is...
Pixa Post!

Pixa Post!

What’s better than direct mail? Pixa Post! Pixa Post takes direct mail and levels up by mixing in online advertising and tracking features. It’s an integrated system that was created to maximize your marketing impact. Benefits: Call Tracking Included call tracking...
Audience Segmentation

Audience Segmentation

Audience Segmentation is the process of breaking down your audience into groups or segments based on similar characteristics-such as needs, values, behaviors, demographics, etc. Why Segment?Simply put, it recognizes that your audience is not one-size-fits-all. A...